Review · EAST MADEIRA TOURS
Go East Tour – Madeira Island Excursion
Steep views plus a relaxed plan. This Go East Tour is a smart way to see Madeira’s east and north without driving yourself, with round-trip transfers and live commentary on the way. You’ll hop from cliff viewpoints to village stops fast, and the pacing gives you plenty of photo time.
What I like most is that you get history-and-culture context while still spending time outside the bus. You also benefit from the small group size (max 18), which means your guide can actually pay attention when questions pop up.
My favorite part is how the route mixes famous lookouts with quick local pauses, like Ribeiro Frio and Machico, so you don’t feel like you’re only chasing one big moment. The only real drawback to think about is that the day is weather-dependent and a few stops are short, so if you’re the type who wants long wandering time in one place, you’ll want to plan for that on your own later.
In This Review
- Key things that make this tour work
- Madeira in One Long Morning: What 7h 45m Looks Like
- Price and Value: Getting Transfers and Commentary for About $47
- Meeting Points in Funchal: Where You Start (and Why It’s Convenient)
- Stop 1: Pico do Arieiro for High Views (and Quick Time)
- Stop 2: Ribeiro Frio Between Laurelwoods and Trout Farms
- Stop 3: Santana Triangular Houses Plus a Lunch Break
- Stop 4: Miradouro da Portela for North-Side Views
- Stop 5: Ponta de São Lourenço for Coast Contrasts
- Stop 6: Machico, the Oldest Town, at the End of the Loop
- Small Group, Real-World Driving, and the Guide Factor (Luis)
- Weather and Timing: The One Thing You Can’t Control
- What to Bring: Simple Stuff That Helps on Madeira Days
- Who This Tour Fits Best (and Who Might Prefer Something Else)
- Should You Book Go East Tour – Madeira Island Excursion?
- FAQ
- How long is the Go East Tour on Madeira?
- How much does it cost per person?
- Do I get pickup in Funchal?
- Where do I meet for the tour?
- What language is the tour offered in?
- How many people are in the group?
- What’s included in the price?
- Is lunch included?
- Is the tour dependent on weather?
- What’s the cancellation policy?
Key things that make this tour work
- Small group (up to 18): easier conversation and less crowd pressure at viewpoints.
- Live guide talk during drive and breaks: you get context, not just directions to look at stuff.
- A tight east-and-north loop: high mountain views, a classic village, then the coast and Machico.
- Pickup in central Funchal: you start the day already set up, not still trying to find a bus stop.
- Free admission at each listed stop: you’re not paying extra to enter the viewpoints you’re there for.
East to Santana and São Lourenço, other routes
- Madeira: Best of the East Tour from Funchal★ 4.7 · 3,364 reviews
- Funchal: East Madeira Island Guided Tour & Laurissilva Walk★ 4.8 · 1,194 reviews
- Madeira East Island Tour and Levada Walk★ 4.6 · 800 reviews
- Madeira East Tour from Funchal★ 4.5 · 455 reviews
Madeira in One Long Morning: What 7h 45m Looks Like

This is a day tour that runs about 7 hours 45 minutes with morning pickup in central Funchal and returns to the same meeting area. The vibe is “let someone else do the organizing,” and then you focus on the views, the walking breaks, and listening when your guide calls out what you’re looking at.
The stop lengths are brief to moderate, which is the point. Madeira can eat time quickly—winding roads, sudden fog, and those moments when you want one more picture. Here, you get multiple hits in one day, without being stuck in a single town for hours.
Also note the group limit: 18 travelers max. That matters because Madeira roads are narrow and parking can be tight near viewpoints. A smaller group tends to move and assemble more smoothly.
Price and Value: Getting Transfers and Commentary for About $47

At $47.07 per person, this feels like good value for a full day, especially because it includes more than just sightseeing. You get:
- round-trip transfers/pickup
- live commentary
- insurance
And many of the listed stops show admission ticket free, so you’re not stacking extra costs on top. Lunch is the one big missing piece, but that’s also common on half- to full-day excursions where the time needs to fit multiple locations.
If you’re visiting Madeira for just a few days, or you don’t want to rent a car, the math gets better fast. This tour saves you the stress of planning an east-route day with parking, timing, and bus schedules.
Meeting Points in Funchal: Where You Start (and Why It’s Convenient)
You’ll meet at Monumental Experience, Estrada Monumental 284, São Martinho, and the tour ends back there. The tour operator also notes two pickup options in central Funchal City:
- one near the cable car station in the old town
- one at the roundabout called Rotunda do Infante
That’s a nice detail because it helps you align with where you’re staying. If you’re based near the old town, the cable-car-area pickup can be an easy match.
The tour window is 8:30 AM to 9:00 AM for Monday through Sunday. In other words: you should be ready in the morning, not late. You’ll get confirmation at booking, and you’ll use a mobile ticket.
One practical bonus: the area is described as near public transportation, and service animals are allowed. Most travelers can participate.
Stop 1: Pico do Arieiro for High Views (and Quick Time)

Your first major viewpoint is Pico do Arieiro. It’s one of Madeira’s highest mountains, and the payoff is that dramatic “you can see forever” feeling over peaks.
Expect about 20 minutes here. That’s short, but this is the kind of stop where the weather can change fast, and fog can roll in. With limited time, you’re more likely to catch the view rather than lose half the morning to uncertainty.
If the weather is clear, this is one of the most satisfying parts of the day. If it’s cloudy, the views may be muted, but you still get the mountain atmosphere and a good orientation for the rest of the route.
Stop 2: Ribeiro Frio Between Laurelwoods and Trout Farms
Next is Ribeiro Frio, a break that’s more about nature and local life than coastline. You’ll have about 20 minutes to spend here.
The stop centers on the laurelwoods and a trout fish farm. Laurel forests are a key part of Madeira’s identity, and Ribeiro Frio is one of the places where you can see why the island developed its reputation for misty, green ecosystems.
Because your time is limited, think of this as a reset. Step out, breathe, and take in the cooler, calmer feel compared with the more exposed viewpoints.
Stop 3: Santana Triangular Houses Plus a Lunch Break
Santana is where the tour turns from viewpoint-hopping to village culture. You get about 1 hour 30 minutes, which is your longest stretch at one stop.
This village is famous for its typical triangular houses, and that’s what you’ll likely spend most of your time looking at. The architecture stands out because it’s so distinctive and so tied to local building styles.
Lunch is the big question mark. The tour doesn’t include lunch, but it specifically builds in a lunch break. You can bring your own food, or you can buy snacks/lunch on-site. Since the tour doesn’t include a meal, plan to eat here if you need a real sit-down moment, or at least stock up on snacks.
One small caution: because Santana is the busiest-feeling stop, you’ll want to move efficiently. Use your guide’s timing cues so you don’t end up rushing back to the bus.
Stop 4: Miradouro da Portela for North-Side Views
Then it’s back to the camera work with Miradouro da Portela, a viewpoint on the north side. You’ll have about 20 minutes.
This lookout is described as offering views of:
- Porto da Cruz
- Penha d’Águia
- and a portion of Santana
That’s a useful detail. A good viewpoint isn’t just pretty; it helps you connect the places you’ve already visited with what’s ahead. Portela helps you understand the island’s shape—how the coast and towns line up against the cliffs and ridges.
If you want an easier time taking photos, dress for wind. Viewpoints are often exposed, even when the rest of the island feels mild.
Stop 5: Ponta de São Lourenço for Coast Contrasts

Next up: Ponta de São Lourenço with around 15 minutes.
This is one of those stops that works because the island’s coastline is dramatically different depending on where you’re standing. You get privileged views of:
- the north coast
- the south coast
- and the point itself
It’s quick, but it’s a classic “transfer your brain into scenic mode” stop. Try to pause, look first, then take photos. You’ll likely notice more once you slow down for 30 seconds instead of shooting immediately.
Stop 6: Machico, the Oldest Town, at the End of the Loop
Your final stop is Machico, described as the oldest town on the island. You’ll have about 30 minutes.
Machico is shaped by a valley that stretches down into a bay, which gives it a different feel than the mountain-heavy stops earlier. Even with just half an hour, you can get a sense of the town’s layout and the way the island’s interior opens toward the sea.
This is a good end-of-day place because it offers a calmer pace. After viewpoints, you can stand, look around, and take in the “town-by-the-water” feeling before you head back to Funchal.
Small Group, Real-World Driving, and the Guide Factor (Luis)
A tour lives or dies on its guide. This one can be especially strong when you get a driver-guide like Luis, who’s described as both very knowledgeable and great at driving. What matters for you isn’t just facts—it’s confidence on Madeira roads.
Madeira has roads that twist, narrow, and climb. A guide who stays organized helps the schedule stay on track, and it reduces stress when conditions aren’t perfect.
There’s also a smart way the commentary works: live talk happens in the minibuses and during the multiple breaks. That means you’re not stuck listening the whole time without a chance to look out the window.
If you’re hoping for more than basic descriptions, this is where the “small group + live commentary” combination shines. You can ask a question, hear the explanation, then check what your guide just pointed out.
Weather and Timing: The One Thing You Can’t Control
This tour requires good weather. If conditions are poor, it may be canceled and you’ll get a different date or a full refund.
That matters because several stops—especially the high-altitude one at Pico do Arieiro and exposed viewpoints like Portela and São Lourenço—depend on visibility. Even when it’s not great, the mountains and coasts still have mood, but you’ll want to accept that the clarity might be limited.
One more scheduling note: the route is tight. Stops are measured in minutes, not hours. That’s efficient and good for first-timers, but it’s not built for long, slow wandering at one location.
What to Bring: Simple Stuff That Helps on Madeira Days
Because the tour doesn’t include lunch or snacks, I’d plan like this:
- bring a snack or light lunch if you’d rather not hunt for food during the break
- bring water (a small bottle helps on mountain weather changes)
- wear layers you can adjust quickly, especially for wind at viewpoints
- pack comfy shoes for short walks and uneven ground at lookouts
Also, since you’ll be outdoors and on a schedule, keep your bag easy to access. You’ll want to be able to step out fast during short stops.
Finally, use the early hours wisely. With an 8:30–9:00 AM pickup, you’ll feel the day is moving from the start. If you’re prone to morning delays, set a stronger alarm than you think you need.
Who This Tour Fits Best (and Who Might Prefer Something Else)
This Go East tour is a great fit if you want:
- a first-hit introduction to Madeira’s east and north
- multiple viewpoints in one day without driving
- history-and-culture context with live commentary
- a small group (max 18) experience rather than a huge bus crowd
It’s also a solid choice if you don’t want to spend your limited vacation time figuring out logistics.
You might prefer a different style of tour (or a self-drive day) if:
- you want long stays in one town
- you hate short stops and prefer slower pacing
- you’re traveling at a time when weather is often rough and you don’t want to risk schedule changes
Should You Book Go East Tour – Madeira Island Excursion?
I’d book this if you’re visiting Madeira and want your day to feel like a guided “greatest hits” loop—mountains, village culture, and sea views—without you doing the driving math. The value is strong for what you get: pickup, insurance, live commentary, and admission-free stops across the route.
I’d hold off if you’re the kind of traveler who needs a lot of time to wander and decompress, because the stops are intentionally short. Also, if weather in your travel window is unpredictable, be ready for the possibility of a weather-related change.
If your goal is to get oriented fast and come away with a real sense of Madeira’s variety, this is a practical, well-structured day.
FAQ
How long is the Go East Tour on Madeira?
The tour lasts about 7 hours 45 minutes.
How much does it cost per person?
It’s listed at $47.07 per person.
Do I get pickup in Funchal?
Yes. Pickup is offered. There are two central pickup points: near the cable car station in the old town, and at Rotunda do Infante.
Where do I meet for the tour?
The start is at Monumental Experience, Estrada Monumental 284, São Martinho, 9000-096 Funchal. The tour ends back at the meeting point.
What language is the tour offered in?
It’s offered in English.
How many people are in the group?
The tour has a maximum of 18 travelers.
What’s included in the price?
Included items are insurance and live commentary. The listed admissions for the stops are shown as free.
Is lunch included?
No. Lunch and snacks are not included, and you can bring your own food during the meal break.
Is the tour dependent on weather?
Yes. The tour requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
What’s the cancellation policy?
You can cancel for free up to 24 hours before the experience starts for a full refund. Changes within 24 hours aren’t accepted.
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