Review · PICO DO ARIEIRO & THE PEAKS
Jeep Tour to East ( Pico Arieiro, Santana, Faial, Caniçal)
This east-side Jeep day is built for big views without big stress. I love the small-group feel with Toni’s upbeat energy, and I love how the route mixes scenic stops with real driving fun through Madeira terrain. Toni keeps things moving at a friendly pace, and the stops are short enough that you’re not stuck waiting around. One thing to think about: lunch is on your own, and alcoholic drinks (including any poncha you buy) cost extra.
You start in Funchal and come back to the same spot, so you don’t lose half your day to transfers. The tour is also a practical mix of included tickets (at key viewpoints) and free time for photos, plus a short walk option. The only real drawback is that it’s not recommended for babies or children under 6, and a bumpy Jeep day is not everyone’s idea of relaxing.
In This Review
- Key Highlights I’d Prioritize
- Starting in Funchal: Where the Jeep Day Really Begins
- Pico do Arieiro: The Ticketed Mountain Moment
- Ribeiro Frio and the Balcões Levada Walk (Plus Poncha If You Want It)
- Santana’s Typical Houses: Culture Meets a Long Stop
- Miradouro do Guindaste: Quick Photo Time, Big Payoff
- Ponta de São Lourenço: The Included-Ticket Coast Walk
- Jeep Riding on Madeira: Why This Route Feels Different
- Price and Value: Is $72.18 Fair for an 8-Hour Day?
- Who This Jeep Tour Fits Best (and Who Should Think Twice)
- Should You Book the Jeep Tour to East with RideWithToni?
- FAQ
- What time does the Jeep tour start?
- How long does the tour last?
- Is hotel pickup included?
- What language is the tour offered in?
- What is included in the price?
- Is lunch included?
- Are alcoholic beverages included?
- Is the tour suitable for young children?
- FAQ (Continued)
- How big is the group?
- Can I cancel for a full refund?
Key Highlights I’d Prioritize

- Max 4 people means you’ll get a more personal, back-and-forth style of tour.
- Toni’s energy and knowledge of the island adds personality to each stop, not just photo stops.
- Pico do Arieiro + São Lourenço are the ticketed “wow” anchors of the day.
- Balcões levada walk gives you a legs-on-the-ground break, not only viewpoints.
- Santana’s typical houses are a cultural stop built into the scenic route.
- Photo-friendly timing keeps you from rushing, but also from wasting time.
Higher up: more first light on Arieiro and Ruivo
- Madeira: Pico Arieiro to Pico Ruivo Hike★ 4.6 · 2,224 reviews
- Pico Do Arieiro Pico Ruivo Sunrise or Morning Hike Transfers★ 4.8 · 1,169 reviews
- From Funchal: Pico Arieiro Sunrise with Optional Breakfast★ 4.7 · 1,040 reviews
- Madeira: Sunrise at Pico do Arieiro & Hike Larano trail★ 4.8 · 951 reviews
Starting in Funchal: Where the Jeep Day Really Begins

The day starts at 9:00 am in Funchal, at Avenida do Mar (São Martinho area). Pickup is offered, and they’ll contact you to arrange a convenient pickup location, which matters on a hilly island where “easy” can be relative.
This is one of those tours that feels efficient right away. You’re not waiting for a full bus load, because the group size is capped at 4 travelers. That small size tends to make the driving stops feel calmer, and it also means Toni can adapt on the fly if the route needs adjustment.
One more value point: the tour typically gets booked about a week ahead, so if you want this specific date, don’t wait until the last minute. Also, you’ll have a mobile ticket, so you don’t need to hunt for a printout.
Pico do Arieiro: The Ticketed Mountain Moment

Your first big hit is Pico do Arieiro. You get about 20 minutes at the viewpoint, with the admission ticket included. That might sound short, but on Madeira, timing is everything—this stop is designed to get you your mountain fixes without eating the whole day.
What I like about this setup is that you’re there for what you came for: wide, dramatic views and clear photo opportunities. There’s also time for a quick break—coffee and a bite are part of the stop, which helps if the rest of the day turns out to be a little more active than you expected.
Possible drawback? If you hate photo crowds or prefer long, slow viewpoint hangs, 20 minutes can feel tight. Still, the upside is that it keeps the day moving smoothly, and you’re not stuck staring at the same corner for hours.
Ribeiro Frio and the Balcões Levada Walk (Plus Poncha If You Want It)

Next comes Ribeiro Frio, where you’ll have around 50 minutes total. Entry is free here, and you can take a short 30-minute walk along the Balcões levada if you feel like stretching your legs.
This is the kind of break that changes the whole mood of the tour. Instead of only looking outward, you move through a scenic route. The levada walk also gives you a chance to catch different kinds of Madeira scenery than the mountain peaks—more path, more textures, more sense of place.
Then there’s the food-and-drink option. You can try poncha at a traditional bar during this stop. Do plan for cost, though, because lunch and alcoholic beverages are not included. If you want the poncha experience, budget for it like a regular meal add-on, not like a freebie.
Santana’s Typical Houses: Culture Meets a Long Stop

Your third stop is Santana, with about 1 hour 30 minutes on the ground. Entry is free, and this is where the tour builds in time for lunch, though lunch is not included in the tour price.
This long-ish stop is a smart choice. You’re not rushed into quick pictures; you can walk around, linger, and get a better feel for the area. You’ll also see the typical houses of Santana, which is the main “what to look for” here.
Practical note: because you’re on your own for lunch, it’s worth deciding your plan early. If you want a sit-down meal, give yourself time to find it. If you just want something quick, don’t burn your whole stop hunting—use the extra time for strolling and then eat close to where you end up.
Off the tarmac on a few more open 4x4 runs
Miradouro do Guindaste: Quick Photo Time, Big Payoff

After Santana, you’ll stop at Miradouro do guindaste for about 30 minutes. Entry is free, and the goal is simple: photos and videos.
Short viewpoints are useful on days like this because they keep momentum. You get the next scenic hit, you capture what you want, and you move on before the light (or your patience) disappears.
The only consideration is weather. Madeira can shift quickly, and a 30-minute window means you’re playing a little with timing. If conditions are foggy or rainy, prioritize photos that show shape and depth, not only the far distance.
Ponta de São Lourenço: The Included-Ticket Coast Walk

Your final anchor stop is Ponta de São Lourenço. You’ll get about 30 minutes here, with the admission ticket included. This is a good wrap-up for the day because it mixes movement and easy scenic viewing.
You can walk, take photos/videos, and shop for souvenirs during this stop. Since it’s shorter than a full hike, it works well even if you feel a bit tour-tired by the end. It’s also a nice change from mountain viewpoints—more coastline feel, more open-air space, more “Madeira’s east face” energy.
One more practical note: because alcohol isn’t included and lunch is on your own, this last stop is where you might want to keep snacks simple. You’ll likely be happier with a quick bite earlier rather than trying to solve hunger and souvenirs at the same time.
Jeep Riding on Madeira: Why This Route Feels Different

The whole point of a Jeep tour on Madeira’s east side is how it gets you to places regular roads can’t. In the good examples of this experience, you’re not just hopping between parking lots—you’re riding through terrain that needs the right vehicle.
In particular, Toni’s driving style is part of why people love this outing. The day includes routes that only a 4×4 vehicle can realistically handle, including sections through woodland. That matters for two reasons:
- It makes the journey part of the experience, not dead time.
- It can shorten the distance between “cool stops,” so the day feels full without feeling frantic.
Do keep expectations realistic. This is still a day out on roads and viewpoints. If you want total comfort over all else, a Jeep on a scenic island might feel a bit bumpy. Most people can handle it, but it’s worth being honest with yourself about what makes you comfortable on the move.
Price and Value: Is $72.18 Fair for an 8-Hour Day?

At $72.18 per person for about 8 hours, this isn’t an all-inclusive luxury excursion—it’s an efficient, well-packed day. The best value isn’t only the sightseeing. It’s the way the tour bundles key inclusions.
Here’s what you can count on from the tour info:
- Hotel pickup is included.
- Admission tickets are included at Pico do Arieiro and Ponta de São Lourenço.
- Ribeiro Frio and Miradouro do guindaste are listed as free stops.
- Santana is also a free stop, but lunch is not included.
So your extra costs are basically your lunch and any drinks—plus any poncha if you order it at the traditional bar. For many people, that’s a fair trade. You’re paying for transportation, time, and the ticketed viewpoint moments, not for a huge bundled buffet.
If you like structure but also want personal time for photos, this price point usually lands well. If you’re the type who wants every meal covered, you’ll feel the gaps more.
Who This Jeep Tour Fits Best (and Who Should Think Twice)
This tour is described as suitable for most people. It’s also clearly not aimed at the youngest kids: it’s marked not recommended for babies or children under 6.
I think it’s a great fit if you want:
- A single-day way to see Madeira’s east-side highlights
- A small group experience that doesn’t feel crowded
- A mix of viewpoints and a short walking break
- A driver-guide who brings energy, so the day feels alive rather than scripted
It’s less ideal if you want long, slow sightseeing. Most stops are designed for quick viewing and moving along—especially the 20-minute and 30-minute segments. Also, plan for your own lunch time at Santana, because that part of the day is not included.
Should You Book the Jeep Tour to East with RideWithToni?
If you’re deciding between a quick bus tour and a more personal off-road day, this is the kind of option that often wins. The small 4-person limit plus Toni’s enthusiasm (and the way the route includes true 4×4 driving paths) makes the experience feel more like a guided day out than a checklist.
I’d book it if you’re excited by the idea of:
- Pico do Arieiro viewpoints and São Lourenço coastal scenery
- A short levada walk at Balcões
- Santana’s typical houses, with time to eat your own way
Skip it or think twice if you need your lunch included, or if you’re traveling with very young kids under 6. Also, if you hate any chance of bumps, a Jeep day may not be your favorite format.
Good news: cancellation is free as long as you cancel at least 24 hours before the experience starts. That gives you some breathing room when plans are uncertain.
FAQ
What time does the Jeep tour start?
The tour starts at 9:00 am.
How long does the tour last?
The duration is about 8 hours.
Is hotel pickup included?
Yes. Hotel pickup is included, and the provider will contact you to arrange a pickup location that works for you.
What language is the tour offered in?
The tour is offered in English.
What is included in the price?
Pickup is included. Admission tickets are included at Pico do Arieiro and Ponta de São Lourenço.
Is lunch included?
No. Lunch is not included, so you’ll plan your own meal during the Santana stop.
Are alcoholic beverages included?
No. Alcoholic beverages are not included.
Is the tour suitable for young children?
It is not recommended for babies or children under 6.
FAQ (Continued)
How big is the group?
The tour has a maximum of 4 travelers.
Can I cancel for a full refund?
Yes, you can cancel for a full refund up to 24 hours before the tour’s start time.
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