Review · EAST MADEIRA TOURS
Madeira tour- Santana – Full Day
A Madeira day trip with big altitude. This full-day Santana route strings together mountain lookouts, a UNESCO forest walk, and the island’s signature thatched-roof village, all with hotel pickup. If you like seeing the island from several angles in a single day, it’s a strong fit.
What I like most is the drive to Pico do Arieiro (1,818m), the highest Madeira peak you can reach by car, with views that can flip from cloud cover to bright sunshine. I also love the stop in the middle of the day at Ribeiro Frio, where you step into the Laurel Forest area and get that calmer, greener Madeira mood shift.
One thing to consider: the day moves pretty efficiently, so you’ll want to choose your priorities if you care most about one area—because short stops can mean less time for roaming, especially at Machico, which is more of a pass-by.
In This Review
- Key highlights worth knowing
- First thing first: how the morning pickup sets the tone
- Pico do Arieiro at 1,818m: the drive to a cloud-switch viewpoint
- Ribeiro Frio and the UNESCO laurel forest walk you’ll actually feel
- Faial on the north coast: where the route keeps the island’s variety moving
- Santana’s thatched roofs: a village stop with real visual identity
- Porto da Cruz: a coastal reset before the peninsula
- Ponta de São Lourenço: rock formations that feel like another island
- Machico pass-by: quick context for the island’s early days
- Price and value: what $47 buys you on Madeira
- Who should book this tour, and who should skip it
- Guides, language, and the feel of the day
- Should you book this Madeira Santana Full Day tour?
- FAQ
- How long is the Madeira Santana Full Day tour?
- What is included in the price?
- Is lunch included in Santana?
- Where are the pickup options in Funchal?
- What languages are available for the live guide?
- Is the tour suitable for wheelchair users or people with mobility impairments?
- Can I cancel for a refund?
- Are pets allowed or can I bring drinks/food in the vehicle?
Key highlights worth knowing

- Pico do Arieiro by car (1,818m): a serious altitude jump without needing technical hikes.
- Ribeiro Frio & the UNESCO Laurel Forest: a nature pause in the middle of the loop.
- Santana’s thatched houses: a very recognizable Madeira look, built to be seen.
- Ponta de São Lourenço: dramatic rock formations on the north side after lunch.
- Guide variety: English, French, German, or Portuguese, and past departures have included guides like Flávio and Albert.
East to Santana and São Lourenço, other routes
- Madeira: Best of the East Tour from Funchal★ 4.7 · 3,364 reviews
- Funchal: East Madeira Island Guided Tour & Laurissilva Walk★ 4.8 · 1,194 reviews
- Madeira East Island Tour and Levada Walk★ 4.6 · 800 reviews
- Madeira East Tour from Funchal★ 4.5 · 455 reviews
First thing first: how the morning pickup sets the tone

You start with hotel pickup and drop-off, which is a big deal on Madeira. It means you spend your energy on views and photo stops instead of figuring out roads, parking, and timing on a curvy island. The tour also uses two possible pickup points in Funchal: a Shuttle Bus Drop off point or McDonald’s, and the exact pickup place may not be perfectly at your hotel.
I like this for one simple reason: the best light at the mountain viewpoints usually happens early. If the pickup is a little behind schedule due to traffic, you still get to the day’s key moments, but it can affect how long you sit and photograph in the clouds.
Pico do Arieiro at 1,818m: the drive to a cloud-switch viewpoint

The day kicks into high gear at Pico do Arieiro, the highest mountain on Madeira accessible by car and the island’s third-highest peak. From here, the views sweep across the island’s interior and the mountain ranges like stacked pages of rock and fog.
This is also where Madeira can surprise you. There’s a good chance you’ll be driving through cloud patches, and then—sometimes suddenly—you’ll crest into brighter skies. One departure experience highlighted that moment: you can travel through the clouds and end up in sun once you reach the top. Even if the weather is mixed, the scenery still works because the clouds themselves become part of the landscape.
Practical tip: bring layers. Higher elevations can feel cooler and windier, and you’ll go from car comfort to quick viewpoint time. Comfortable shoes help too, since you’ll likely move around at lookouts even when the stops aren’t long.
Ribeiro Frio and the UNESCO laurel forest walk you’ll actually feel

After the mountain viewpoint, the tour drops you into Ribeiro Frio, located in the middle of the Laurel Forest area that’s recognized as UNESCO World Heritage. This is the Madeira contrast you want: less dramatic rock, more moisture, shade, and that dense green that makes the island feel alive.
You’ll do a walk here, which is a nice change from the stop-and-go rhythm. The pace matters. A short guided walk in this kind of forest helps you notice details you’d miss from a viewpoint—how the vegetation changes with the air, and how the forest feels cooler and calmer than the coastline.
Consider this if you’re planning your day: the walk is likely simpler than a full hike, but you should still expect uneven ground and time outdoors. Pack accordingly, especially if you’re visiting in cooler or misty conditions.
Faial on the north coast: where the route keeps the island’s variety moving
Next, you continue along the north coast, with a stop in Faial. This part of the day is about rhythm and variety. Faial gives you a different coastline feel and helps break up the larger blocks of mountain and forest so the day doesn’t become one long lookout session.
What makes this stop valuable is how it supports the overall story of Madeira: you see how the island faces different weather and light depending on where you are. If Pico do Arieiro is all about height and the interior, and Ribeiro Frio is about the forest’s sheltered world, then the north-coast drive is where you start to piece together the island as a system—mountains feeding valleys, valleys feeding the coast.
Santana’s thatched roofs: a village stop with real visual identity
Then you arrive in Santana, famous for its traditional thatched-roof houses. This stop is the kind of place where you can quickly understand why Madeira has these strong regional identities: the architecture looks specific, deliberate, and instantly recognizable on a map—and in real life.
Santana is also a practical lunch moment. Lunch in Santana is not included, so you’ll want to plan what you’ll eat during this break. If you’re picky about timing or you prefer sitting down to a longer meal, arrive with an idea of what you want and where you’d like to stop.
One small caution: village photo stops can turn into a sprint if you’re trying to cover everything. The best approach is to pick a few good angles—especially for the thatched roofs—and then spend the rest of the time wandering slowly. You’ll get better photos that way, and you’ll enjoy the village more than you will if you’re racing the clock.
Porto da Cruz: a coastal reset before the peninsula

After Santana, the tour includes Porto da Cruz. This is a good reset point. After the mountain forest and village scenes, a coastal stop helps you breathe, regroup, and get your next big scenery segment ready.
What you’ll take away from Porto da Cruz depends on the day’s weather, but the value is in the pacing. Madeira tours often feel too compressed; this one at least keeps a logical sequence—altitude, forest, village, then back toward stronger coastal drama.
Ponta de São Lourenço: rock formations that feel like another island

After lunch, the tour takes you to Ponta de São Lourenço, famous for its rocky formations and dramatic views. This is the part of the day that tends to make people stop talking in full sentences and start talking in photo captions.
The peninsula’s value is two-fold. First, you get that rugged “Madeira is more than green” side of the island. Second, it offers a different perspective on the coastline—longer sight lines and a feel for how the north side of the island is shaped by rock and weather.
A practical consideration here is time. One piece of advice from past experiences: make sure you give yourself enough time at this stop. If you’re serious about walking and taking photos rather than just looking, you’ll want a meaningful chunk of time here.
If you hate walking on uneven ground, you should still be able to enjoy viewpoints nearby, but plan your energy. This is not the stop where you want to feel rushed.
Machico pass-by: quick context for the island’s early days

At the end of the loop, you reach Machico, a historic city where the discoverers landed for the first time in 1419. It’s a good “wrap the day” moment because it adds a time layer to everything you’ve been seeing—nature and coastline plus the story of early arrival.
That said, the stop is pass-by, so you should treat it as orientation rather than a deep exploration. If you’re hoping for museums or a long town stroll, this is not that part of the day. It’s best viewed as a brief pause with historical context, then back to the road.
Price and value: what $47 buys you on Madeira

At around $47 per person for a one-day tour, you’re paying for three big things: guided driving, hotel pickup/drop-off, and multiple themed stops. If you tried to replicate this yourself, you’d spend time figuring out routes, juggling parking, and losing flexibility when weather shifts around the mountain.
Also, the route covers several high-impact areas you’d otherwise have to choose between: Pico do Arieiro, the UNESCO Laurel Forest region at Ribeiro Frio, and the dramatic coast at Ponta de São Lourenço. That combination is the real value. Even if you don’t have the luxury of time to rent a car and build your own itinerary, you still get a pretty complete sampling of Madeira’s “wow” zones.
The one cost to keep in mind is lunch in Santana isn’t included. In a day like this, one meal can make a noticeable difference to your total budget, so I’d treat lunch as part of the real price equation.
Who should book this tour, and who should skip it
This is a good fit if you want:
- a full-day overview of Madeira’s north and interior highlights
- a guided structure that gets you to the island’s major viewing points
- chances to photograph mountains, forest greenery, and rocky coastlines in one outing
It’s less ideal if:
- you have mobility limits. The tour is not suitable for people with mobility impairments or wheelchair users, and it also has a weight limit of 309 lbs / 140 kg.
- you hate tight schedules. The day is efficient, so you won’t linger everywhere.
- you’re planning to do your own walking hikes. This tour includes walking at Ribeiro Frio, but the rest is mainly visits and viewpoints rather than long trails.
And a small but real practical note: drinks and food aren’t allowed in the vehicle. Bring your appetite strategy, not snacks for the car ride. Plan to buy or eat during stop time.
Guides, language, and the feel of the day
The tour includes a live tour guide in English, French, German, or Portuguese. That language flexibility matters on Madeira, where local details can be lost if your guide can’t explain them clearly.
Past departures have included guides like Flávio, described as friendly and helpful, and Albert, who spoke English and German. Even without knowing who you’ll get, the guiding setup suggests you can expect interpretation of what you’re seeing, not just transportation between stops.
Should you book this Madeira Santana Full Day tour?
I’d book it if your goal is to see a lot of Madeira’s headline scenery in one day, especially Pico do Arieiro, Ribeiro Frio, and Ponta de São Lourenço. The pickup convenience and the guided route help you make the most of limited time.
I wouldn’t book it as your only Madeira experience if you already know you want deep town time in places like Machico or long hikes in the forest. This tour is built for broad highlights, not slow, detailed exploration.
If you do book: pack for changing weather (layers), and give Ponta de São Lourenço the time you can. That’s the stop where the scenery tends to feel most cinematic—and you’ll remember it most.
FAQ
How long is the Madeira Santana Full Day tour?
It runs for 1 day.
What is included in the price?
Hotel pickup and drop-off are included.
Is lunch included in Santana?
No. Lunch in Santana is not included.
Where are the pickup options in Funchal?
You can be picked up at either the Shuttle Bus Drop off point or McDonald’s, depending on the option chosen.
What languages are available for the live guide?
The tour guide is available in English, French, German, and Portuguese.
Is the tour suitable for wheelchair users or people with mobility impairments?
No. The tour is not suitable for people with mobility impairments or wheelchair users.
Can I cancel for a refund?
Yes. Free cancellation is available up to 24 hours in advance for a full refund.
Are pets allowed or can I bring drinks/food in the vehicle?
Pets are not allowed. Drinks and food in the vehicle are not allowed.
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